F&A partners can add strategic value without draining time

Research shows finding the right finance and accounting partner can unlock significant value for SMBs. However, the shared services space has become crowded.
Updated: November 20, 2024

The power and potential added value of cloud-enabled shared services is on the way to being fully realized throughout the corporate world. Whether it’s for basic needs like data storage, or more sensitive channels like finance and accounting, businesses that want to stay lean, improve processes and reduce expenses now have a number of vendors and partners to turn to.

“Shared services should be adding value for SMBs, not adding time.”

But in some cases, particularly for SMBs, the shared services and managed services space has become crowded.

​TechTarget reported that the market has advanced to point where there is now a demand for cloud vendor management services – essentially vendors overseeing vendors. Quoting a report from nonprofit trade organization CompTIA, TechTarget remarked “many SMBs have no idea whom to call, nor, frankly, the time or patience for finding out” how to solve problems related to selection or support for off-site services. From the point of project initialization to vendor selection, and even after completing the integration process, too many SMBs are getting hopelessly lost in the weeds.

Shared services should be adding value and working on behalf of SMBs, particularly for sensitive projects like finance and accounting. Luckily, it is in fact possible to outsource critical F&A tasks via a shared services model, without simply adding another middleman into the mix.

The data proves that this approach pays off, especially for SMBs. According to our recent CFO Survey, 79% of investor-backed CFOs are now working with an F&A partner, with the top five benefits cited include:

  • Improved financial reporting accuracy and consistency (53%)
  • Increased time savings by not needing to manage a finance department (51%)
  • Ease in finding the right financial expertise (41%)
  • Cost savings from not needing to purchase financial reporting systems (41%)
  • Better ability to gauge performance against industry and competitive benchmarks (38%)

A shared services evolution

A primary factor in outsourcing any business function is its ability to reduce upfront costs. It’s clear that the SaaS status quo can and has achieved this goal for many companies – but at what point does the cost-value function break down? According to new data from consultancy ScottMadden, as reported on CFO.com, there is a sizeable gap between the average F&A shared services provider and the top performers in this space.

The study surveyed more than 300 competing firms from North America and Europe. By analyzing and ordering these SSCs on key metrics related to cost, efficiency and productivity, ScottMadden researchers found the top 25 percent of these firms performed almost four times better than the bottom 75 percent.

  • Looking just at accounts receivable services, the minority top-performing group processed 6,774 receipts per full-time employee per year – 3.8 times more than the comparison group of middling shared services firms.
  • For accounts payable performance, productivity was 2.5 times higher (4,708 invoices processed per full-time employee per year) than the median.

Even more strikingly, the cream of the crop F&A firms were found to be exceeding even those numbers, and with even leaner staff headcounts. And many of these top-performers were not even considered household names in the industry.

“You can’t ignore the 9% of top performers that have been operating less than five years,” ScottMadden partner Brad DeMent told CFO.com. “There’s nothing that says a newcomer can’t jump into the top performance group quickly. If you look at the comparison group, 23% have been at this at least 10 years. You constantly push forward because performance is not completely correlated to experience.”

The takeaway from the study’s findings is clear: CFOs can have it all when it comes to outsourced F&A, and without heaping vendor after vendor onto their payrolls. But they also need to look beyond the name brands if they truly want to find the best F&A partner.

“CFOs should take note: it’s not about doing more with less,” Mary Driscoll at CFO.com wrote. “Becoming a top-performing SSC is about committing to best practices in process management, structure, governance, and technology.”

Consero is an innovator in the outsourced finance and accounting world because they understand this unique relationship between cost and value. Critical F&A services are all about hitting the numbers and churning through invoices and receipts. But the best of the best in this space have found a way to get results that go beyond the daily grind. Consero partners with CFOs and their staff to help them improve and enhance their business from all angles.

Related Resources

consero_inhouse_vs_outsource_infographic
Artificial IntelligenceWhitepaper

How CFOs Maximize the Value of Software and AI to Drive Better Business Decisions

CFOs today must leverage software and artificial intelligence (AI) to improve their organization’s financial performance, decision-making, and competitive edge. This e-book covers the pathways to ...
Back Office Holding Back 3
CEO / CFO

How Do I Better Understand The Financial Position Of My Company?

The financial position of your company is the primary concern of every investor. Your financial strength is a clear indicator of your overall progress. Understanding ...
Whit text over blue background highlighting quote from Gimmal CEO
Case StudyFinance as a Service

Gimmal Scales Operations and Drops Costs by 25%

PE-backed software company meets complex reporting requirements and reduces spend with Consero's Finance as a Service.

Getting the right financial information to make growth decisions

This blog was originally posted by Sage Intacct Cash is still the leading factor for business growth, which means it can also present a serious ...
Consero Global logo followed by tagline
ArticleReporting

Do You Have Financial Visibility on the Direction of Your Company?

As the leader of your company, it is your job to make sure everyone is moving in the right direction but if you don’t have ...
CEO / CFO

Best practices for driving digital finance in your back office

  Improvement is a key consideration for business leaders throughout the modern economy, and finance is no exception. While the core concepts of managing a ...

Finance as a Service

Cutting edge technology, processes, and people in a fully-managed solution to deliver precise financial visibility and improved operational scalability, plus a lower and more predictable cost structure. 

Flex Finance

Keep your existing technology and processes. We can manage the back-office F&A function from end-to-end process, including closing the books. When you need skilled talent, we can supplement your F&A team.

Advisory Services

Expert advice and strategies to help you grow.

• CFO Advisory Services
• FP&A and Reporting
• Technical Accounting & Clean-Up

Consero FaaS: Disrupting the Outdated Traditional F&A Model

Transformation
  • Cash to GAAP conversion
  • Clean-up work
  • Interim oversight & support
  • Accounting software Implementation

Build it Yourself Solution

  • CFO / Interim CFO
  • Consultants / VARs

Consero FaaS Solution

  • CFO / Interim CFO
  • or Consero Interim CFO
  • Consero Setup/Transformation
Ongoing F&A
  • Monthly financials
  • Daily accounting support
  • Management reporting
  • Integrate add-on acquisitions

Build it Yourself Solution

  • CFO
  • Controllers & Accounting Team
  • Enterprise Accounting Applications

Consero FaaS Solution

  • CFO
  • or Consero Fractional CFO
  • Consero FaaS Enterprise F&A Software and Services

New PE Platform Investment F&A Challenges

Founder Owned Company Accounting:
  • Existing accounting done on a cash/hybrid basis
  • Run on SMB accounting software and other disparate applications
  • Inability to produce auditable financials
  • Lack of know-how to develop projections & KPIs
  • No consistency/structure to customer contracts
  • Underqualified staff
  • Non-scalable manual processes
Carve-Out Accounting:
  • Required to move off parent company accounting applications in a timely fashion
  • Have to build an entire F&A team
  • No documented operational policies and procedures
To Optimized Finance & Accounting:
  • Monthly financials available in 5-10 business days
  • Audit and diligence ready support details
  • Integrated enterprise grade accounting software
  • Budget and forecast reporting
  • Business KPIs
  • Efficient & scalable processes for rolling in add-ons