Autumn Manning, CEO of YouEarnedIt (an employee engagement and rewards platform), describes how running finance herself after a company spin-out became unsustainable. Seeking a forward-looking partner, she turned to Consero to transform finance from day-to-day “blocking and tackling” into a strategic engine.
The Tipping Point: From Bookkeeping to Strategy
- Early on, basic bookkeeping was enough.
- As the company grew, leadership needed visibility around the corner—cash, forecasts, and operational implications—not just historical reporting.
- Manning recognized she didn’t even know all the questions to ask; a strategic partner could.
What a True Partner Delivers
- Forward-looking clarity: Cash position insights tailored to a small, fast-growing company where cash is top of mind.
- A distilled financial story: Translating operations into numbers leaders can act on.
- Decision support, not just math: Focus on value creation, growth, and influencing decisions.
Overcoming Outsourcing Hesitations
- Timelines: Skepticism that an external team could move at startup speed—dispelled when Consero consistently hit deadlines.
- Cultural fit: Finance touches every function; Consero invested early to understand people, processes, and culture so collaboration felt seamless.
The Trust Factor
- Beyond delivering reports, trust came from any team member being able to speak the company’s language and context.
- This alignment made conversations more strategic and less transactional.
Who Should Consider This
- Early-stage teams outgrowing basic bookkeeping.
- Scaling companies needing CFO-level visibility without building a large in-house function.
- Organizations that value a partner who understands where the business is headed—not just where it’s been.
Outsourcing finance isn’t about offloading spreadsheets; it’s about gaining a partner that sharpens cash visibility, refines forecasting, and turns operations into a clear financial narrative. For Manning, that shift freed up leadership time and improved decision-making—proof that the right Finance as a Service model can accelerate growth.
