How Insurity Integrated 3 Rollups En Route to a Profitable Exit

Consero's FaaS solution saved Insurity 37% on the finance function, improving enterprise value upon successful exit.
Updated: May 7, 2025

Inusrity, a leading provider of cloud-based insurance software and analytics, needed support merging three companies into a single entity. As a private equity-backed business preparing for sale, the company required a solution needed better data organization and realigned priorities so they could spend less time on data creation and more time on analysis.

Here’s how Consero’s Finance as a Service (FaaS) model enabled Insurity to rapidly realign KPIs, rationalize systems, and deliver audit-ready financials that maximized purchase price at exit.

Consero Impact

3

Rollups successfully integrated

Successful Exit

Completed sale to GI Partners

37%

Cost reduction over previous in-house solution, maximizing enterprise value upon exit

90-Day

Due diligence and audit readiness

Insurity Background

$200M
Annual Revenue
Solution
Finance as a Service (FaaS)
Industry
Software and Services
Full-time Employees
775
PE Backed By
TA Associates
Acquired By
GI Partners

Pre-Consero Challenges

Before Consero, Insurity suffered from:

Fragmented Systems

  • NetSuite instance not optimized
  • Order-to-Cash bottlenecks and manual revenue recognition
  • Separate ledgers for each acquisition required time-consuming consolidation

Talent & Process Gaps

  • High turnover on the accounting team
  • No FP&A cadence or clearly defined recurring-revenue metrics

Software Challenges

  • Lack of analytical views for Corporate (CRO, G&A) and product levels and owners

Preparing for a sale, Insurity needed a holistic solution to produce reliable, segmentation-level reporting and unify disparate systems.

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Solution: Consero’s FaaS Implementation

Consero’s Finance as a Service (FaaS) solution provided the experienced finance professionals, customized operational processes, and robust software Insurity needed to support the daily financial operations and strategic decision making.

Dedicated Finance Pod

  • VP Finance oversight and Controller leadership
  • Weekly steering meetings with portfolio officer and PE team

System Transformation

  • NetSuite re-architected for multi-entity, product, and corporate views
  • Integrated Bill.com, BlackLine, and proprietary SIMPL dashboards

Acquisition Roll-Up Playbook

  • Repeatable template loaded each new entity in under 90 days
  • Standardized chart of accounts and month-end close checklist

Data & KPI Realignment

  • Defined hard-line ARR, gross margin, and product P&L metrics
  • Live dashboards gave CRO, product owners, and G&A leaders the same source of truth

Results: Rapid Audit and Exit Readiness

Rollups Made Easy: Consero developed a systematic, repeatable process to onboard acquisitions quickly and get a clear understanding of the true financial and operational status of the business.

Realigned KPIs: Consero defined KPIs and delivered accurate hardline data with targeted analysis so critical decisions could be made.

Successful Exit: From initial discovery to final exit of the portfolio company, Consero provided readily available financial information for corporate, product owners, and interested buyers. Consero seamlessly supported the sale process of Insurity to GI Partners.

Increased Enterprise Value: The 37% cost reduction over its previous in-house solution maximized returns upon the exit.

“Consero seamlessly supported the sale of our portfolio company. Because the numbers were always at our fingertips, buyer diligence moved quickly—ultimately protecting value and smoothing the entire process,” said Kevin Masse, Chief Portfolio Officer of TA Associates.

Building in-house vs. FaaS

Building in-house
  • Hiring at least 2–3 full-time employees (potential controller, staff accountant, etc.).
  • Typical ERP implementation timeline of 9-12 months per entity + fees for a third-party to handle the integration.
  • Business Continuity:
  • CFO Focused on Strategic Activities: Less
  • Due Diligence / Audit Ready: Less
  • Scalable Platform for Growth:
  • Reporting Requirements Met: Less
  • EBITDA Improvements & Value Creation:
  • Forward-Looking Metrics and KPIs: Less
  • Speed to Optimization: 12-18 months
Consero’s Finance as a Service
  • Full team handling day-to-day operations, including VP of Finance, Controller, and Staff Accountants.
  • Modern finance tech stack (Intacct, Bill.com, Nexonia, BlackLine) implementation and handling cash-to-accrual transitions in 2–3 months.
  • One fee for both the technology and people.
  • Business Continuity:
  • CFO Focused on Strategic Activities:
  • Due Diligence / Audit Ready:
  • Scalable Platform for Growth:
  • Reporting Requirements Met:
  • EBITDA Improvements & Value Creation:
  • Forward-Looking Metrics and KPIs:
  • Speed to Optimization: 90 days

Cost

IN-HOUSE (Optimized)
CONSERO
Accounting Staff
$606,000
Included
Technology*
$132,600
Included
Implementation
$150,000
$104,270
Year 1 Cost Summary
$888,600
$562,645
Ongoing Annual Cost Summary
$738,600
$550,050

A Partner for Every Stage of Growth

For nearly two decades, Consero has guided hundreds of private equity-backed companies through consolidating roll-ups, taming fragmented ERPs, eliminating Order-to-Cash bottlenecks, and producing audit-ready metrics under tight exit timelines.

Our Finance as a Service model, powered by our AI-enabled SIMPL platform pairs elite finance talent with proven playbooks and a best-of-breed tech stack, giving you a single source of truth in as little as 90 days. The result? Crystal-clear financial visibility, scalable operations that flex with add-on acquisitions, and a lower, predictable cost structure – all backed by Consero’s expertise in turning complex finance challenges into premium valuations.

Request a consultation for a tailored plan to optimize your finance function.

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Finance as a Service

Cutting edge technology, processes, and people in a fully-managed solution to deliver precise financial visibility and improved operational scalability, plus a lower and more predictable cost structure. 

Flex Finance

Keep your existing technology and processes. We can manage the back-office F&A function from end-to-end process, including closing the books. When you need skilled talent, we can supplement your F&A team.

Advisory Services

Expert advice and strategies to help you grow.

• CFO Advisory Services
• FP&A and Reporting
• Technical Accounting & Clean-Up
• Business Process and Technology Transformation

Consero FaaS: Disrupting the Outdated Traditional F&A Model

Transformation
  • Cash to GAAP conversion
  • Clean-up work
  • Interim oversight & support
  • Accounting software Implementation

Build it Yourself Solution

  • CFO / Interim CFO
  • Consultants / VARs

Consero FaaS Solution

  • CFO / Interim CFO
  • or Consero Interim CFO
  • Consero Setup/Transformation
Ongoing F&A
  • Monthly financials
  • Daily accounting support
  • Management reporting
  • Integrate add-on acquisitions

Build it Yourself Solution

  • CFO
  • Controllers & Accounting Team
  • Enterprise Accounting Applications

Consero FaaS Solution

  • CFO
  • or Consero Fractional CFO
  • Consero FaaS Enterprise F&A Software and Services

New PE Platform Investment F&A Challenges

Founder Owned Company Accounting:
  • Existing accounting done on a cash/hybrid basis
  • Run on SMB accounting software and other disparate applications
  • Inability to produce auditable financials
  • Lack of know-how to develop projections & KPIs
  • No consistency/structure to customer contracts
  • Underqualified staff
  • Non-scalable manual processes
Carve-Out Accounting:
  • Required to move off parent company accounting applications in a timely fashion
  • Have to build an entire F&A team
  • No documented operational policies and procedures
To Optimized Finance & Accounting:
  • Monthly financials available in 5-10 business days
  • Audit and diligence ready support details
  • Integrated enterprise grade accounting software
  • Budget and forecast reporting
  • Business KPIs
  • Efficient & scalable processes for rolling in add-ons