Add-On Acquisition Readiness: The Keys to Successful M&A [Webinar]

Consero's panel of experts share proven strategies to successful M&A deals and realizing positive ROI, no matter the environment.
Updated: May 13, 2025

With most M&A deals failing to generate the anticipated ROI or value, growth-oriented businesses need a well-prepared acquisition strategy to beat the odds.

Consero’s Chris Hartenstein and Michael Foley were joined by Trey Chambers, CFO of IDERA, and Keith Collins, Managing Director of Seaside Equity, to discuss the nuances, challenges, and strategies surrounding successful M&A integration and execution.

YouTube player

Drawing from hands-on experiences, the speakers shared insights into deal sourcing, operational integration, market conditions, and playbook-driven execution.

Speaker Role & Background Focus
Chris Hartenstein VP Client Solutions, Consero (10+ years) Developed Consero’s 496-step integration checklist & playbook
Michael Foley Former exec at Therapy Brands & Experlogix; VP of Finance, Consero Has lived through 17 deals in 3 years + international integrations
Trey Chambers CFO, IDERA (backed by TA Associates) 40 deals career-wide (28 at Idera); three dividend recaps; deep M&A muscle
Keith Collins Managing Director, Seaside Equity (ex-GI Partners) Lower-middle-market tech-services investor; macro-view on deal flow

M&A Trends

MARKET PULSE
2022-23 Deal Volume
U.S. buy-out value was down ~40% from the 2021 peak. Market volatility, rising interest rates, and economic uncertainty significantly decreased M&A activity.
Green Shoots for 2024
NDAs processed were up 20% in Q2 and another 20% in Q3 ’24; many banks are queuing more sell-side launches for Q1 2025 than all of 2024, signaling a potential market recovery.
Bid-Ask Spread Still Wide
Sellers still anchored on 2021 valuations; only 1 of IDERA’s last ~10 offers closed in the past 18 months.
Source: Trey Chambers

IDERA’s Growth Philosophy and Acquisition Strategy

IDERA’s Trey Chambers shared insights from extensive acquisition experience, emphasizing a balanced approach between strategic growth and opportunistic acquisitions.

“We’ve done 28 deals ranging in all sizes and three dividend recaps along the way…the M&A engine is really where we’ve run a lot of value,” says Chambers.

IDERA’s Process
Strategic integration and optimization timeline:
Rapid integration (within 90-120 days) is vital, leveraging outsourced financial and operational support.
90%
of synergies realized in 90–120 days
60–90 days
financial systems integration post-acquisition
20–30%
margin boosts within six months from operating model improvements

How Consero Supports Successful Integrations

Chris and Trey credit Consero for their pivotal role in accelerating and managing integration, particularly in complex multi-acquisition environments.

Key Takeaways

  • Consero provides a dedicated team for migrating companies to new tech stacks.
  • Facilitated integrations even with four acquisitions running simultaneously.
  • Emphasized the importance of quick execution: “Rip the Band-Aid off” strategy.

“We get each deal in our financial systems in less than 90 days—generally 60—and we complete all the synergies… in 90 to 120 days,” says Hartenstein.

Turn Your F&A Department into a Strategic Growth Engine

Get the playbook we use to support hundreds of acquisition integrations.

Schedule Consultation

M&A Environment Outlook

Seaside Equity’s Keith Collins discussed the slowdown in deal volumes due to macroeconomic factors but sees a resurgence ahead. 

He shared data-driven insights about the recent M&A landscape and the optimistic projections for 2024.

“I think the general sentiment is right that we’ll see a pretty nice uptick next year in deals.”

DEAL VOLUME
$0.9T
US annual deal volumes dropped from $1.9 trillion in 2021 to roughly $0.9 trillion by 2023 (first 3 quarters)
DEAL COUNT
-4%
The number of deals has declined by only about 4%, but larger buyouts significantly reduced due to leverage loan market constraints
NDA PROCESSING
+20%
20% increase in NDA processing for new sell-side banker mandates in Q2 and Q3 2023, signaling potential recovery

According to Collins, “(The bank) actually planned to launch more sell-side processes in Q1 of 2024 than they did in the entirety of 2023.”

Keys to Successful Acquisitions

Trey and Keith offered pragmatic advice to ensure successful acquisitions and avoid common pitfalls.

Acquisition Best Practices
A structured approach to successful mergers and acquisitions
1
🎯 Strategic Target Selection
Prioritize careful target selection and accurate valuation to avoid “deal fever.” Focus on strategic fit and long-term value creation potential rather than opportunistic acquisitions.
2
🔍 Comprehensive Due Diligence
Conduct thorough financial, legal, and operational diligence to uncover potential risks and validate synergy assumptions before finalizing any agreement.
3
⚡ Efficient Integration
Implement quick and efficient integration, supported by structured checklists and playbooks, to capture value and maintain operational momentum throughout the transition.
4
👥 Expert Partnership
Surround yourself with strong partners: legal, financial, and operational experts whose specialized knowledge significantly impacts successful outcomes.
5
📊 Cross-Functional Coordination
Coordinate across all business functions and track synergy realization diligently to ensure accountability and maximize the value captured from the acquisition.

“Your gut’s going to be right on this stuff…if something doesn’t smell right, it’s usually worse than you think.”

Building Effective Integration Playbooks

Chambers and Consero’s Chris Hartenstein also emphasized the importance of detailed integration planning and execution.

1 Detailed Integration Playbooks

Comprehensive integration playbooks are essential for managing acquisitions effectively and achieving desired outcomes.

2 Structured Integration Processes

Consistent, well-structured processes ensure rapid and successful integration of acquired companies.

3 Regular Communication and Tracking

Ongoing communication and progress tracking help mitigate integration risks and ensure targeted synergies are achieved.

4 Custom Integration Checklists

Tailored checklists help address unique deal circumstances and specific requirements of each acquisition.

5 Weekly Status Updates

Regular status updates and orchestration improve post-deal outcomes and ensure the integration process stays on track.

“Fast integration is absolutely critical…have a playbook in place and measure to that plan.”

Sourcing and Pipeline Management

Chambers and Collins discussed effective sourcing strategies for acquisition opportunities without heavily relying on investment bankers.

👥
Internal Team
IDERA maintains an internal business development team focused on proactive pipeline management
🔍
Deal Sourcing
Opportunities sourced through investment bankers, private equity sponsors, and direct outreach
🤝
Relationship Focus
Successful acquisitions result from sustained relationships and market intelligence rather than competitive processes
💼
Proprietary Deals
Though challenging to secure, proprietary deals provide significant value and quicker execution timelines
🌍
Success Story
IDERA’s best acquisition was from Germany, sourced through network and closed without a public process

“Our best acquisition ever was a company…that took us almost a year to talk into selling to us. Once they decided, the deal got done really quickly.”

Keys to Making an Acquisition Work

1
Disciplined Pricing & “No Deal Fever”
Maintain discipline in pricing negotiations and avoid emotional attachments to deals. Be prepared to walk away if diligence reveals concerning issues.
2
Well-Rehearsed Integration Playbook
Develop and follow a detailed, written integration plan. Standardize the process for consistency and efficiency.
Idera now has a 90-120-day integration cycle; Consero runs a 496-step checklist for clients.
3
Move Fast—”Run to the Future”
Execute integration quickly rather than gradually. Make decisive moves on systems migrations and organizational changes.
“We run to the future—if you know where it is, get there,” says Chambers.
4
Partners You Can Reuse
Build relationships with reliable partners for finance/tax diligence, debt, and legal counsel. Include them in regular update meetings for optimal collaboration.
5
Track Synergies Relentlessly
Monitor cost synergies continuously post-acquisition to prevent expense creep and ensure projected savings materialize.
“A + B looks great on paper—until you realize the same five heads rehired elsewhere,” says Collins.
6
Strong Biz-Dev Pipeline
Maintain diverse sourcing channels including proprietary outreach, banker networks, and industry conferences to create a robust acquisition pipeline.
Sometimes requires a year-long “charm offensive.”

Practical Acquisition Tips

  • Small tuck-ins ≠ easy. Often messier than big deals (missing processes, weak data).
  • Force the data—even if the seller can’t “get that report.” Waiting beats a post-close surprise.
  • “Value” deals: Bottom-line margin can improve 20-30 % in six months with an outsource-heavy model.
  • If you’re a lower-middle-market buyer, build the tracking infrastructure early; the first deal is when you’ll wish you had it (Collins).

Turn Your Next Deal into Value Realized with Consero

While M&A activities experienced recent slowdowns, the outlook for 2024 appears promising. Strategic acquisition practices, disciplined diligence, efficient integration, and proactive deal sourcing are fundamental to acquisition success.

Across the panel, every executive hit the same pain points:

  • Bid-ask spread & deal-fever traps can destroy returns before Day 0.
  • Messy data and manual systems in smaller tuck-ins slow diligence and hide risk.
  • Post-close drift: Loose synergy tracking, creeping headcount, or drawn-out system cut-overs erode value.

The solutions they championed were just as consistent:

  1. Disciplined price gates and “force-data” diligence checklists.
  2. A written, rehearsed playbook that rips the Band-Aid and lands the new entity on a common tech stack inside 90 days.
  3. Relentless KPI visibility so cost and revenue synergies don’t slip through the cracks.
  4. Trusted external partners who bring repeatable muscle memory for finance ops, tax, legal and debt.

That prescription is exactly what Consero delivers. Our 496-step M&A integration playbook, dedicated Client Solutions team, and Finance as a Service (FaaS) model give you:

  • Speed you can schedule: ERP migration in 30-60 days, full close cadence inside one quarter.
  • Data you can trust: Standardized, audit-ready reporting from Day 1, powered by our SIMPL cloud tech stack.
  • Margin you can bank on: Outsourced accounting and FP&A talent that lifts EBITDA without adding headcount.
  • Transparency you can track: Dashboards that measure every synergy line-item from Day 0 through Day 120.

If your next acquisition needs to move fast, stay clean, and hit its ROI targets, let’s talk.

Related Resources

Various credit cards on table
ArticleControls, Governance, Compliance

Are Poor Financial Controls Costing You Money? Take the Consero Performance Assessment

Poor financial controls can create significant waste, fraud, or decreased credit rating – yet it happens to thousands of businesses every year.  A sound internal ...

Emerging growth companies face looming deadline

A new class of companies, representing a large portion of U.S. businesses created in the last five years, may now be face a year-end deadline to enact ...
ArticleOutsourcing

Top objections and concerns about outsourcing your finance & accounting function

Consero Global is a top Finance as a Service (FaaS) company that provides a plethora of robust solutions for CEOs, CFOs, and investors regarding all ...
consero_inhouse_vs_outsource_infographic
Finance as a ServiceVideo

3 main concerns when evaluating Finance as a Service

At Consero Global, your peace of mind is important to us. So, let’s discuss some potential concerns you might have when evaluating the Finance as ...
Woman and two men looking at computer
ArticleFinance as a Service

In-House vs. Outsourcing Finance & Accounting: How to Decide Which is Right for Your Business

Evaluate whether you should leverage a finance and accounting partners or build your finance function in-house.
Fanned out hundred dollar bills
ArticleFinance & Accounting

4 Ways Finance & Accounting Can Increase Your Company’s Valuation

You’ve launched your venture, survived due diligence and raised initial start-up funding. Congratulations! Now what? A longer-term view would entail building out the infrastructure of ...

Finance as a Service

Cutting edge technology, processes, and people in a fully-managed solution to deliver precise financial visibility and improved operational scalability, plus a lower and more predictable cost structure. 

Flex Finance

Keep your existing technology and processes. We can manage the back-office F&A function from end-to-end process, including closing the books. When you need skilled talent, we can supplement your F&A team.

Advisory Services

Expert advice and strategies to help you grow.

• CFO Advisory Services
• FP&A and Reporting
• Technical Accounting & Clean-Up

Consero FaaS: Disrupting the Outdated Traditional F&A Model

Transformation
  • Cash to GAAP conversion
  • Clean-up work
  • Interim oversight & support
  • Accounting software Implementation

Build it Yourself Solution

  • CFO / Interim CFO
  • Consultants / VARs

Consero FaaS Solution

  • CFO / Interim CFO
  • or Consero Interim CFO
  • Consero Setup/Transformation
Ongoing F&A
  • Monthly financials
  • Daily accounting support
  • Management reporting
  • Integrate add-on acquisitions

Build it Yourself Solution

  • CFO
  • Controllers & Accounting Team
  • Enterprise Accounting Applications

Consero FaaS Solution

  • CFO
  • or Consero Fractional CFO
  • Consero FaaS Enterprise F&A Software and Services

New PE Platform Investment F&A Challenges

Founder Owned Company Accounting:
  • Existing accounting done on a cash/hybrid basis
  • Run on SMB accounting software and other disparate applications
  • Inability to produce auditable financials
  • Lack of know-how to develop projections & KPIs
  • No consistency/structure to customer contracts
  • Underqualified staff
  • Non-scalable manual processes
Carve-Out Accounting:
  • Required to move off parent company accounting applications in a timely fashion
  • Have to build an entire F&A team
  • No documented operational policies and procedures
To Optimized Finance & Accounting:
  • Monthly financials available in 5-10 business days
  • Audit and diligence ready support details
  • Integrated enterprise grade accounting software
  • Budget and forecast reporting
  • Business KPIs
  • Efficient & scalable processes for rolling in add-ons