Consero Press Article

Natalie Townsend Named Top 50 Women Leaders in Financial Technology of 2024

Natalie Townsend, CRO at Consero, headshot

Consero’s CRO Recognized for Innovating Sales Process and Building a High-performing Revenue Team


Natalie Townsend, Chief Revenue Officer at Consero, has been recognized among The Financial Technology Report’s Top 50 Women Leaders in Financial Technology of 2024.

In her 13th year at Consero, Townsend oversees sales, business development, and marketing. Since joining the company, she has been instrumental in innovating the sales process, building a high-performing revenue team, and solidifying Consero’s reputation as the trusted partner for high-growth SMBs looking to modernize their finance functions.

As a licensed CPA in Texas with a master’s degree in accounting from the University of Texas at Austin, Townsend brings a unique understanding of how to align Consero’s solutions to meet the real-world needs of financial leaders, helping them move beyond transactional tasks to focus on strategy and growth. 

Under Townsend’s leadership, Consero has achieved a stellar 20.9% compound annual growth rate since 2021, cementing the company’s status as one of the 50 fastest growing businesses in Austin, Texas for six consecutive years.

Natalie is also dedicated to mentoring and developing the next generation. She founded CTStrong, an initiative that provides children access to play sports and gives college scholarships for students in need.

About The Top 50 Women Leaders in Financial Technology Award


Each year, The Financial Technology Report recognizes female leaders who are driving innovation in the fintech industry by crafting and implementing strategies, managing and inspiring large teams, directing technical product management, and serving as mentors and role models for everyone in their companies. Awardees were selected on the basis of professional milestones achieved, demonstrated domain expertise, and longevity in the fintech field.

View all honorees here at the Financial Technology Report.

With Consero’s Finance as a Service, you gain financial clarity, operational efficiency, and the power to scale, effortlessly.

Consero FaaS: Disrupting the Outdated Traditional F&A Model

Transformation
  • Cash to GAAP conversion
  • Clean-up work
  • Interim oversight & support
  • Accounting software Implementation

Build it Yourself Solution

  • CFO / Interim CFO
  • Consultants / VARs

Consero FaaS Solution

  • CFO / Interim CFO
  • or Consero Interim CFO
  • Consero Setup/Transformation
Ongoing F&A
  • Monthly financials
  • Daily accounting support
  • Management reporting
  • Integrate add-on acquisitions

Build it Yourself Solution

  • CFO
  • Controllers & Accounting Team
  • Enterprise Accounting Applications

Consero FaaS Solution

  • CFO
  • or Consero Fractional CFO
  • Consero FaaS Enterprise F&A Software and Services

New PE Platform Investment F&A Challenges

Founder Owned Company Accounting:
  • Existing accounting done on a cash/hybrid basis
  • Run on SMB accounting software and other disparate applications
  • Inability to produce auditable financials
  • Lack of know-how to develop projections & KPIs
  • No consistency/structure to customer contracts
  • Underqualified staff
  • Non-scalable manual processes
Carve-Out Accounting:
  • Required to move off parent company accounting applications in a timely fashion
  • Have to build an entire F&A team
  • No documented operational policies and procedures
To Optimized Finance & Accounting:
  • Monthly financials available in 5-10 business days
  • Audit and diligence ready support details
  • Integrated enterprise grade accounting software
  • Budget and forecast reporting
  • Business KPIs
  • Efficient & scalable processes for rolling in add-ons