PE-backed tech firm gets instant, one-click access to all financial data with Finance as a Service

Serial entrepreneur, William Hurley (Whurley), is the CEO of a quantum computing tech company in Austin, Texas. Whurley founded Chaotic Moon which exited to …
Updated: June 30, 2025

Serial entrepreneur, William Hurley (Whurley), is the CEO of a quantum computing tech company in Austin, Texas. Whurley founded Chaotic Moon which exited to Accenture and then Honest Dollar which was acquired by Goldman Sachs.

When he looked at how he was going to manage finance & accounting, he evaluated everything from traditional outsourced finance to different tech platforms, tools and services. Nothing compared to Consero’s Finance as a Service option. Consero not only had the platform, tools and infrastructure they needed, but Consero had the experience in dealing with venture capitalists and private equity.

Consero’s Finance as a Service approach simplifies the complexities of the financial operations into an easy platform. Whurey has instant, one-click access to all the financial data when he is on the phone or in a meeting with investors.

From a finance perspective, when you approach investors for funding, it is important to have a 3rd party like Finance as a Service so there is an objective view. It provides an objective view of where you are at financially, what your projections are, and how well you are supported in the financial role. Consero helped Strangeworks understand what to report to private equity investors and, more importantly, how to present it.

The support of Consero’s Financial Planning & Analysis team was a tremendous help in figuring out the total adjustable market to modeling and planning what is needed to grow and scale the business. Whurley and the Strangeworks team get timely and accurate reporting and access to their financial operations through Consero’s SIMPL financial console. They also get help with the strategic side.

When there is an institutional investment, not only is there a new requirement for reporting, but there is a need for resource planning. Consero provides those FP&A services to Strangeworks on an as-needed basis. Scaling Strangework’s financial infrastructure is easy with Consero’s SIMPL. Through the SIMPL financial console, the company has a general ledger, expense reporting and everything they need to manage their financial needs as they grow the company.

Why is it important to have your books button up? You will be able to raise more money and raise money faster when your books are in order. But, when you get to an exit, nothing becomes more imperative than having your financial house in order.

With Consero’s Finance as a Service approach and the SIMPL financial console, Whurley is completely prepared with their finances as they grow and scale the business into the future. If Whurley had to build this in-house, it would be extremely difficult to estimate how much time and money would have been spent to duplicate what they are getting with such an easy-to-use service like Consero.

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Finance as a Service

Cutting edge technology, processes, and people in a fully-managed solution to deliver precise financial visibility and improved operational scalability, plus a lower and more predictable cost structure. 

Flex Finance

Keep your existing technology and processes. We can manage the back-office F&A function from end-to-end process, including closing the books. When you need skilled talent, we can supplement your F&A team.

Advisory Services

Expert advice and strategies to help you grow.

• CFO Advisory Services
• FP&A and Reporting
• Technical Accounting & Clean-Up

Consero FaaS: Disrupting the Outdated Traditional F&A Model

Transformation
  • Cash to GAAP conversion
  • Clean-up work
  • Interim oversight & support
  • Accounting software Implementation

Build it Yourself Solution

  • CFO / Interim CFO
  • Consultants / VARs

Consero FaaS Solution

  • CFO / Interim CFO
  • or Consero Interim CFO
  • Consero Setup/Transformation
Ongoing F&A
  • Monthly financials
  • Daily accounting support
  • Management reporting
  • Integrate add-on acquisitions

Build it Yourself Solution

  • CFO
  • Controllers & Accounting Team
  • Enterprise Accounting Applications

Consero FaaS Solution

  • CFO
  • or Consero Fractional CFO
  • Consero FaaS Enterprise F&A Software and Services

New PE Platform Investment F&A Challenges

Founder Owned Company Accounting:
  • Existing accounting done on a cash/hybrid basis
  • Run on SMB accounting software and other disparate applications
  • Inability to produce auditable financials
  • Lack of know-how to develop projections & KPIs
  • No consistency/structure to customer contracts
  • Underqualified staff
  • Non-scalable manual processes
Carve-Out Accounting:
  • Required to move off parent company accounting applications in a timely fashion
  • Have to build an entire F&A team
  • No documented operational policies and procedures
To Optimized Finance & Accounting:
  • Monthly financials available in 5-10 business days
  • Audit and diligence ready support details
  • Integrated enterprise grade accounting software
  • Budget and forecast reporting
  • Business KPIs
  • Efficient & scalable processes for rolling in add-ons