Sunstone Yoga, a retail yoga leader led by CEO Brandon Hartsell, reached a critical point where rapid growth was outstripping their administrative capacity. With 16 studios and a mix of corporate and franchisee-owned locations, the company struggled with inconsistent financial processes and a lack of corporate-level visibility.
With franchise owners spending up to 25% of their time on non-revenue generating tasks, the company needed a scalable solution that would free leadership to focus on strategic growth while maintaining consistency across all entities.
Sunstone Yoga came to Consero seeking a scalable, consistent approach that would reduce cost, standardize processes across entities, and free owners to focus on growth—not back-office work. Consero delivered a dedicated, fully managed F&A team and standardized, scalable processes supported by a financial technology platform and tailored reporting.
“Consero was able to provide us with a corporate F&A solution superior to other vendors while offering an equally effective solution to our franchise studio owners.” –– Brandon Hartsell, CEO, Sunstone Yoga
Company Profile
- Industry: Health and Wellness / Franchising
- Consero Solution: Finance as a Service (FaaS)
- Company Size: 16+ locations; privately held
Key Results
- Over $500,000 in annual F&A cost savings
- Franchisees reclaimed up to 25% of their time previously spent on administrative tasks
- Standardized F&A processes across all 16 corporate and franchise locations
- Comprehensive financial analytics and dashboards for informed decision-making
- Improved franchisee model to attract new studio owners and support growth
The Consero Solution: A Dedicated Financial Foundation
Consero provided Sunstone Yoga with a full team of seasoned experts to manage every aspect of the finance function. This dedicated resource model ensured that both corporate leaders and individual franchisees received high-level support tailored to their specific needs:
- Comprehensive Accounting: Handling revenue accounting, accounts payable, accounts receivable, and bank/credit card reconciliations.
- Payroll & Compliance: Full payroll administration and sales tax calculation and filing.
- Strategic Reporting: Weekly, monthly, and consolidated financial reporting, including budget and variance analysis.
- Process Improvement: Leveraging best practices to drive productivity across the entire enterprise.
- Dedicated Leadership: A Consero Engagement Manager driving client success and ensuring prompt issue resolution.
“Our franchisees can now focus on growing their businesses and not worry about necessary, but non-strategic back office functions.” –– Brandon Hartsell, CEO, Sunstone Yoga
Skip complexity and gain clarity with Consero’s cutting-edge solutions.
⚡ Rapid implementation • Real-time dashboards • Scalable technology
Scale Your Business Without Financial Headaches
If your organization is growing fast, managing multiple entities, or struggling to standardize reporting and processes, Consero can help you reduce cost, increase visibility, and give leaders time back to focus on growth. Request a consultation to explore how a dedicated, scalable F&A team can support your business—just like it did for Sunstone Yoga.
