Sparksight, a video and event production company, realized that running finance in-house was draining time, creating risk, and distracting the team from their core work. Partnering with Consero shifted finance from a bottleneck to a reliable, scalable function.
The Problem: Finance Became a Bottleneck
- A single QuickBooks administrator created access, continuity, and knowledge-transfer risk.
- The founder was losing “half my week” to bookkeeping and troubleshooting—work outside his strength.
- Support was inconsistent, limited to generic customer-service reps rather than a dedicated team.
Why Outsourcing Made Sense
- Finance isn’t billable for a production agency; hiring full-time added overhead without revenue.
- Dependence on one internal hire amplified turnover risk and potential disruption to the books.
- Consero specializes in finance for many companies—bringing repeatable process and expertise.
Onboarding with Structure (and Real Support)
- Consero led with a clear discovery process, required documents, and step-by-step guidance.
- The team educated the founder along the way so decisions and workflows made sense.
- Executive engagement mattered: CEO Scott was accessible, answering questions and building confidence.
Results: Time Back, Better Data, Lower Risk
- Operational time reclaimed for production work and growth.
- Reliable, transparent financial data available to more stakeholders (not just one admin).
- Ongoing access to a responsive, dedicated finance team rather than ad-hoc support.
What Other Founders Can Learn
- If finance tasks consume leadership time or hinge on one person, you’re exposed.
- A structured, expert-led onboarding reduces transition friction and accelerates value.
- The right partner blends accurate data with human support—both are required to scale.
With Consero’s Finance as a Service, Sparksight traded an internal single-point-of-failure for a scalable finance function. The payoff was clarity, continuity, and hours returned each week to focus on what they do best: creating great video and event experiences.
