Founder of BridgeView (acquired by Consero)

Diana McDonough

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Diana McDonough leads Consero’s Finance as a Service (FaaS) for Investment Management Firms. Diana joined Consero in 2021 following the acquisition of BridgeView CFO Solutions, the firm she founded a decade earlier in San Francisco. With over twenty five years in the investment management space Diana has an extensive background in the startup phase of financial service firms, as well as those in transition through growth, spinoffs, acquisitions, and wind downs.

Prior to forming BridgeView CFO Solutions in 2011, Diana was a founding partner of the Conifer Group where she launched the Fund Administration group in 1995 (now part of SS&C), building the practice from the ground up. In 2006 Diana developed the Professional Services group at Conifer to focus on providing outsource CFO services to emerging financial services firms. Diana and her partners worked together to seamlessly spin out the outsource CFO group to her independently owned firm when she formed BridgeView CFO Solutions.

Diana has over thirty five years of experience providing small business entrepreneurs with proven and seasoned advice in launching new businesses and maintaining the infrastructure needed to keep a successful financial services company running smoothly.

The team at BridgeView (acquired by Consero) is adept at helping entrepreneurs achieve their dreams. We provide institutional quality business infrastructure as a solid platform for future growth."

Consero FaaS: Disrupting the Outdated Traditional F&A Model

Transformation
  • Cash to GAAP conversion
  • Clean-up work
  • Interim oversight & support
  • Accounting software Implementation

Build it Yourself Solution

  • CFO / Interim CFO
  • Consultants / VARs

Consero FaaS Solution

  • CFO / Interim CFO
  • or Consero Interim CFO
  • Consero Setup/Transformation
Ongoing F&A
  • Monthly financials
  • Daily accounting support
  • Management reporting
  • Integrate add-on acquisitions

Build it Yourself Solution

  • CFO
  • Controllers & Accounting Team
  • Enterprise Accounting Applications

Consero FaaS Solution

  • CFO
  • or Consero Fractional CFO
  • Consero FaaS Enterprise F&A Software and Services

New PE Platform Investment F&A Challenges

Founder Owned Company Accounting:
  • Existing accounting done on a cash/hybrid basis
  • Run on SMB accounting software and other disparate applications
  • Inability to produce auditable financials
  • Lack of know-how to develop projections & KPIs
  • No consistency/structure to customer contracts
  • Underqualified staff
  • Non-scalable manual processes
Carve-Out Accounting:
  • Required to move off parent company accounting applications in a timely fashion
  • Have to build an entire F&A team
  • No documented operational policies and procedures
To Optimized Finance & Accounting:
  • Monthly financials available in 5-10 business days
  • Audit and diligence ready support details
  • Integrated enterprise grade accounting software
  • Budget and forecast reporting
  • Business KPIs
  • Efficient & scalable processes for rolling in add-ons