VP of Marketing

Bridget Howard

Get to know our team

As the VP of Marketing for Consero, Bridget is responsible for developing and implementing effective marketing programs to drive brand awareness and facilitate our customer’s journey. She creates, optimizes, and executes the customer acquisition marketing plan, including strategies for social media, blogs, events, exhibitions, online campaigns, email marketing, and public and media relations. She strives for success in everything she does and will meet any challenge head-on. Bridget spent the first 12 years of her career in Sales & Business Development which gives her a unique perspective and approach to marketing. She has the rare ability to zero in on what really matters to the active or prospective client. She earned her Bachelor of Arts degree in Business & Management from St. Edward’s University in Austin, Texas where she graduated Magna Cum Laude. During her free time, Bridget enjoys hiking, kayaking and fishing with her husband and two teenage daughters.

I’m passionate about distributing content, enthusiasm, and ideas about how to solve the core problems our clients face."

Consero FaaS: Disrupting the Outdated Traditional F&A Model

  • Cash to GAAP conversion
  • Clean-up work
  • Interim oversight & support
  • Accounting software Implementation

Build it Yourself Solution

  • CFO / Interim CFO
  • Consultants / VARs

Consero FaaS Solution

  • CFO / Interim CFO
  • or Consero Interim CFO
  • Consero Setup/Transformation
Ongoing F&A
  • Monthly financials
  • Daily accounting support
  • Management reporting
  • Integrate add-on acquisitions

Build it Yourself Solution

  • CFO
  • Controllers & Accounting Team
  • Enterprise Accounting Applications

Consero FaaS Solution

  • CFO
  • or Consero Fractional CFO
  • Consero FaaS Enterprise F&A Software and Services

New PE Platform Investment F&A Challenges

Founder Owned Company Accounting:
  • Existing accounting done on a cash/hybrid basis
  • Run on SMB accounting software and other disparate applications
  • Inability to produce auditable financials
  • Lack of know-how to develop projections & KPIs
  • No consistency/structure to customer contracts
  • Underqualified staff
  • Non-scalable manual processes
Carve-Out Accounting:
  • Required to move off parent company accounting applications in a timely fashion
  • Have to build an entire F&A team
  • No documented operational policies and procedures
To Optimized Finance & Accounting:
  • Monthly financials available in 5-10 business days
  • Audit and diligence ready support details
  • Integrated enterprise grade accounting software
  • Budget and forecast reporting
  • Business KPIs
  • Efficient & scalable processes for rolling in add-ons