Serial entrepreneur William “Whurley” Hurley CEO of Strangeworks ( with previous exits from Chaotic Moon → Accenture, Honest Dollar → Goldman Sachs) explains why his team chose Consero’s Finance as a Service (FaaS) to build investor-grade finance operations without the cost and delay of assembling an in-house back office.
Why Finance as a Service Beats Building In-House
Hurley’s team evaluated “platforms, tools, services, and pure outsourcing.” Consero stood out for combining software, processes, and a seasoned team that understands venture and private equity expectations—delivering a complete GL, expense reporting, and operational finance stack from day one.
Investor Confidence Through Third-Party Objectivity
When approaching VCs or PE firms, independent, investor-grade reporting matters. Third-party FaaS provides an objective view of actuals, projections, and controls that help founders signal readiness and governance in diligence and board settings.
Real-Time Visibility for Faster Decisions
Consero’s platform gives one-click access to live financial data, so leaders can answer questions on investor calls or in meetings without waiting on manual reports. Timely visibility turns finance from a lagging function into a decision engine.
FP&A That Scales With the Business
Beyond monthly closes, the FP&A team partners on strategic work: TAM sizing, growth modeling, resource planning, and scenario analysis. Support flexes as the company scales—ramping up services when complexity increases.
Fundraising and Exit Readiness
“Buttoned-up books” accelerate fundraising and improve outcomes. As companies approach exit, audit-ready financials and disciplined FP&A become non-negotiable. Consero’s approach keeps the data clean and the story consistent from seed to sale.
Cost, Speed, and Focus Advantages
Replicating the same platform, processes, and talent internally would be costly and slow. FaaS compresses time-to-value, reduces overhead, and lets leadership focus on product and customers rather than standing up finance infrastructure.
For investor-backed companies, Consero’s Finance as a Service offers a faster, lower-risk path to investor-ready operations—combining real-time visibility, scalable FP&A, and audit-grade discipline to support growth, fundraising, and exit.
