How OK2Charge Cut Finance Costs by 58% with Consero

Eric Broughton, a serial entrepreneur and CEO of OK2Charge, an electric vehicle charging platform for real estate operators, knew the limitations of traditional financial setups. 

When leading a previous startup that was burning cash and lacked the financial clarity he expected, he looked for a partner that could go beyond a fractional CFO and give him both the people and the platform to run finance effectively.

After being introduced to Consero’s Finance as a Service (FaaS) model, Broughton found a solution that provided a fully integrated finance function — people, process, and technology — that gave him peace of mind and allowed him to focus on growing the business. He has since brought Consero into OK2Charge, his current venture, to replicate that success.

“Having greater peace of mind is one of the biggest benefits of the FaaS model.” –– Eric Broughton, CEO, OK2Charge

Company profile

• Industry: Electric vehicle charging platform for real estate operators/owners (vacation rentals, hotels/resorts, multifamily, single-family rentals, workplaces)
• Consero solution: Finance as a Service (FaaS)

Partnership highlights

• Significant Cost Savings: Achieved 58% ongoing annual cost savings compared to building an in-house team.
• Rapid Optimization: Reduced the time to financial optimization from an estimated 9–18 months to just 2 months.
• Drastic Implementation Savings: Lowered one-time implementation costs by over 60% compared to traditional consultants.
• Exit Readiness: Maintained “clean books” that allow for rapid due diligence, drawing on Broughton’s previous experience of closing an exit in just 52 days.
• Scalability: Created a financial foundation that grows incrementally with the business without the need to hire additional full-time employees.
• Real-time Financial Visibility: Through Consero’s SIMPL® dashboard, including cash flow, receivables, and budget tracking
• Regained Focus: Enabled the CEO to focus on core business growth rather than finance operations

The Consero Solution: Finance as a Service in Action

Consero replaced the need for a fragmented in-house department with a cohesive, outsourced finance function tailored to OK2Charge’s priorities:

Scalable financial platform via SIMPL®: Provided a single, integrated software platform with role-based dashboards offering real-time access to KPIs, cash flow, outstanding receivables, and budget tracking — eliminating the need to manage multiple disconnected tools.

Fully staffed finance team: Included a dedicated VP of Finance, Controller, and Staff Accountants to manage all back-office activities and day-to-day transactional accounting, scaling alongside the company’s growth.

Audit and due diligence readiness: Established well-documented financial processes to ensure clean books at all times — a lesson Broughton learned firsthand when his previous company, eSupply Systems, closed an exit within 52 days of the letter of intent thanks to Consero-maintained financials.

Cost-effective expertise: Delivered the equivalent of an outsourced accounting firm, finance VP, and top-tier integrated platform for the cost of a single mid-tier accounting employee.

Incremental scalability: Designed the engagement to grow with OK2Charge without the need to hire additional finance employees.

“We can receive the expertise of an outsourced accounting firm and finance VP and the quality of a top-notch integrated platform for the same cost as a mid-tier accounting employee. It’s extremely cost-effective.”  –– Eric Broughton, CEO, OK2Charge

Financial Clarity in Weeks, Not Quarters

Are you dealing with limited visibility into cash and performance, messy or inconsistent books, or the growing cost of building an in-house finance team?

The right finance partner can save significant costs, provide real-time financial clarity, and keep your business exit-ready — all while freeing you to focus on what matters most: growing your company.

Consero can help you stabilize today and scale confidently for what’s next.