Businesses may understand what their clients and customers need, but cannot sustain consistent growth without a complete, continuously updated financial picture. We’ve seen this happen time and time again; even a business that can overcome challenges and obstacles to deliver a great product cannot survive for the long term without financial acumen. I’m a glass half-full kind of guy, but I do think there are four primary financial concerns that cause small- and medium-size businesses (SMBs) to fail:
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