2024 CFO Survey

Challenges and Opportunities for Investor-Backed CFOs

Our 2024 CFO Survey, based on insights from 100 CFOs across investor-backed companies, reveals how finance leaders are adapting to shifting market dynamics, evolving investor expectations, and the growing demand for strategic leadership.

Key Findings

What’s Top of Mind for Today’s Investor-Backed CFOs

Investor-backed CFOs are balancing growth with efficiency in a changing market. Our 2024 survey highlights their top priorities—managing capital, improving operations, and meeting rising strategic demands. Here’s what stood out.

  • 79%

    of investor-backed CFOs report working with a finance and accounting partner.

  • 84%

    of CFOs are experiencing a shortage of financial professionals.

  • 74%

    of CFOs are employing AI tools in financial reporting.

Executive Summary

Why CFOs Struggle to Shift from Scorekeeper to Strategic Partner

Investor-backed companies face an increasingly complex financial landscape—one shaped by geopolitical changes, regulatory requirements, and talent shortages.

To better understand how CFOs at private equity- and venture capital-backed firms are addressing these challenges, Consero surveyed 102 CFOs from growth-stage companies in North America. All respondents lead companies with annual revenues between $10 million and $200 million, spanning sectors such as software/technology, professional services, and healthcare.

Explore our 2024 CFO Survey to uncover the most pressing issues CFOs face, including reporting complexities, technology investments, talent shortages, and more. We’ll also compare the experiences of CFOs who leverage finance and accounting partners versus those who do not.

Our research is this whitepaper identifies disparities in financial management between CFOs who utilize third-party partners or advisory services and those who do not, with partnered CFOs reporting better audit and funding event preparedness, and more efficient financial processes.

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Data Overview

How CFOs Gain Confidence Through Strategic Finance Support

Today’s investor-backed CFOs are turning to finance and accounting partners to navigate complexity and build confidence. According to our survey, 79% already work with a partner—and those who do report feeling more prepared for audits and funding events. While timely reporting remains the top challenge across the board, CFOs say their greatest gain from partnership is improved accuracy and consistency in financial reporting.

High Adoption of Finance & Accounting Partners

  • 79% of CFOs surveyed already work with a finance and accounting partner.
  • These CFOs cite improvements in financial reporting accuracy, reduced time spent on managing finance teams, easier access to skilled professionals, and overall cost savings.

Accelerated Preparedness for Audits & Funding

  • 74% of CFOs working with a partner feel fully prepared for their next funding event.
  • 67% of partnered CFOs also report full readiness for the next audit, compared to only 52% of CFOs without a partner.

Timely Reporting Is a Top Concern

  • Ensuring on-time financial reporting ranked as the number-one challenge for CFOs overall.
  • CFOs not using a partner face additional hurdles, including skill gaps in staffing, high turnover, and deficient reporting systems.

Streamlined Financial Closes

  • Only 35% of CFOs with a partner took 21 days or more to close the books, while 48% of CFOs without a partner needed at least 21 days. This points to significant efficiency gains from outside partnerships.

AI on the Rise

  • 74% of investor-backed CFOs already use AI tools in financial reporting, with another 24% planning to incorporate them within two years.
  • CFOs foresee AI helping with automation, data accuracy, process streamlining, and closing talent gaps—while remaining cautious about data security and regulatory risks.

Takeaways

  • 79% of investor-backed CFOs report working with a finance and accounting partner.
  • CFOs who work with a partner feel more prepared to face their next audit and funding event than CFOs not working with a partner.
  • The number one challenge all CFOs face is ensuring financial reporting is done in a timely manner.
  • The biggest benefit CFOs receive from working with a finance and accounting partner is improved reporting accuracy and consistency.

Key Metrics

The Partnership Impact: Enhancing Financial Preparedness and Agility​

When it comes to preparing for critical events, such as audits and fundraising, partnered CFOs stand out. By leveraging an external finance and accounting team, these CFOs free up time, streamline processes, and gain specialized expertise.

CFO Preparedness for Next Audit

67%
52%
Fully Prepared
33%
48%
Somewhat Prepared
 
CFOs with Partners
 
CFOs without Partners
Source: Consero Global

CFO Preparedness for Next Funding Event

74%
62%
Fully Prepared
26%
38%
Somewhat Prepared
 
CFOs with Partners
 
CFOs without Partners
Source: Consero Global

Time to Complete Financial Close

10%
0%
Fewer than 10 days
56%
52%
11-20 days
26%
38%
21-30 days
9%
10%
More than 30 days
 
CFOs with Partners
 
CFOs without Partners
Source: CFO Survey Data

CFO Preparedness for Next Funding Event

69%
57%
Fully Mature
31%
43%
Somewhat Mature
 
CFOs with Partners
 
CFOs without Partners
Source: Consero Global
Section 01

The CFO's Battleground: Tackling Financial Complexities

Investor-backed CFOs face a distinct set of financial challenges. Our survey of 102 CFOs revealed that timely reporting, well-defined processes, and M&A integration top the list — with compliance and talent rounding out the top concerns.

Timely financial reporting
30%
Well-defined financial processes
28%
Combining financials after M&A
25%
BI / financial system gaps
23%
Reporting accuracy & completeness
21%
Investor relations
18%
Managing financial risk
18%
Regulatory compliance
15%
Hiring the right skills
14%
High employee turnover
14%
“In the financial merger after M&As, I need to coordinate the integration of different systems and processes to ensure the accuracy and consistency of financial data.”
— PE-Backed CFO, Technology
Section 02

How Partnership Changes the Challenge Landscape

The challenges CFOs face shift dramatically depending on whether they work with a finance and accounting partner. Partnered CFOs focus on refining operations, while those going it alone struggle with structural gaps.

With a Finance Partner
Timely financial reporting
33%
Reporting accuracy
27%
M&A financial integration
25%
Well-defined processes
22%
Financial systems
20%
Without a Finance Partner
BI & reporting system gaps
38%
Hiring the right skills
29%
High employee turnover
19%
Timely financial reporting
14%
Well-defined processes
14%
Key Takeaway
CFOs with a finance partner focus on optimizing reporting quality and M&A integration. Those without a partner are consumed by foundational gaps—finding talent, retaining staff, and building financial systems from scratch.
Section 03

The Value of a Finance and Accounting Partner

With 79% of surveyed CFOs working with a finance partner, the benefits are clear. Top services used include M&A transaction support (53%), financial due diligence (51%), and general ledger cleanup (46%).

Partners also alleviate the talent crisis — CFOs with a partner report nearly half the hiring and turnover challenges.

Improved reporting accuracy
53%
Time savings (no dept. management)
51%
Cost savings (no financial systems)
41%
Access to right expertise
41%
Industry benchmarking
38%
Optimized F&A activities
37%
More time for high-value work
35%
Centralized reporting systems
32%
Hiring Challenges
15%
With Partner
vs
29%
Without Partner
Turnover Challenges
15%
With Partner
vs
19%
Without Partner
Section 04

The Role of AI in Financial Reporting

AI adoption among investor-backed CFOs has reached a tipping point. A striking 74% are already employing AI tools in their financial reporting, with another 24% planning to implement them within two years. Only 2% have no AI plans — making this a near-universal shift.

74%
using AI today
74% Currently using AI tools for financial reporting
24% Plan to implement AI within 2 years
2% No plans to implement AI
Key Takeaway
AI adoption among investor-backed CFOs is nearly universal—98% are either using AI tools today or plan to within two years. The question is no longer “if” but “how effectively.” According to Gartner, 68% of finance organizations are already utilizing or planning AI initiatives.

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